Jun 05
2011HDTV sales figures in the US show that Samsung leads the field, with the brand selling the most number of 3DTVs, LED-based LCD TVs, Internet-enabled TVs, and for the first time, plasma TVs. The figures recently released by market research firm NPD Group indicate that the Korean electronics giant leads both in sales and revenue for the first four months of 2011.
Sell-through data for units sold from January to April 2011 gathered by NPD show that Samsung cornered 51.1% of 3DTVs, 48.1% of Smart TVs, and 41.3% of plasmas sold in the US. The latter reflects an improvement of 2.8 percentage points to the previous year’s figure, enabling Samsung to overtake erstwhile leader Panasonic in the plasma category. Overall, the Seoul-based company sold 24.9% of all televisions sold in the country, picking up a 34.7% market share in revenues in the process and making it the undisputed leader in the HDTV market in America.
Samsung’s success was bolstered by the launching of cutting-edge models in the first month of the year – including a broad lineup of plasmas across eight product ranges – during the Consumer Electronics Show 2011 in January. The introduction of innovative features and useful apps – such as the Smart Hub that brings together in one location and streamlines the delivery of diverse streaming content – definitely helped in making more people interested in Samsung television products. Meanwhile, aggressive marketing campaigns such as the decision to bundle two pairs of 3D eyewear free of charge for each 3DTV sold and slashing the price of the active-shutter 3D glasses to below $50 also made favorable impression on consumers.
Through continuing innovation and state-of-the-art research, Samsung has undoubtedly gained consumers’ trust. Buyers – not only from the US but worldwide – rely on the brand to deliver stylish and exciting HDTVs with advanced technologies and impeccable picture quality.
Samsung Dominates the US HDTV Market is a post from: HDTV Reviews Best HDTV LCD TVs Plasma TVs
